Retail is tough around the world and retailers are looking for ways of standing out in the crowded marketplace. Small business retailers are especially in need to ways to refresh and re-vitalize their businesses.
With careful planning, a limited budget and all of your team on board, it is possible to close at your regular time one evening and open with a fresh shopping experience the next morning.
PRE REFRESH PLANNING
1. List the things you would like to change overnight. Be sure to focus on what is actually achievable in the time available.
2. Get your team together and have a brainstorming session on what you could achieve in six hours which completely refreshes the business.
3. If you have the budget, arrange new uniforms for employees, have posters made promoting different departments in the store and create a newsletter which features the new focus of the business.
4. In the week before the overnight refresh, run a sale to clear out old stock which you do not want in the refreshed business. Also, de-clutter the storeroom and parts of the business where your advance work would not be obvious to your customers.
5. Round enough people to get the job done in six hours. The refresh is as much about how refreshed you are the next morning as it is about the work you get done in-store/
6. Create reasonable to-do lists for everyone involved. Make sure that the list is long enough to be achieved yet long enough to have everyone working hard.
THE OVERNIGHT REFRESH
The counter. Create a different look. Cleaner, fresh and enticing. Start by taking everything off, completely cleaning the counter and rebuilding from scratch.
Behind the counter. Create a very different look and feel. This is an often overlooked part of a retail store. It is one of the best places to achieve an impulse purchase decision.
The front window. Create a vibrant new display unlike anything you have done before.
From the front door in. Introduce fresh looking offers which from the moment shoppers enter the store they feel and see the difference.
Inside the store. Take down unnecessary signs, make sure that all lights are working and look the same, move whole departments from one location to another, reprice product in a new price strategy is part of the change.
Declutter. As much as possible move the store around the make browsing easier and more enjoyable.
As an additional suggestion, consider letting your customers know that you are planning some major changes overnight. Maybe even have an unveiling in the morning, or open a couple of hours later to shake things up just that bit more.
The keys with an overnight refresh of your retail store is to be bold in the store and bold with your team. Make sure that everyone from the top down and all of your customers and suppliers have a new experience with your business following the refresh.
Refreshing the store is as much about your customers as it is about you. By creating a fresh looking environment you are helping the business discover new customers and help existing customers spend more.