Do you own a small business? Are you struggling to get recurring business from your existing client base? If these are questions that you need an answer to the following 8 successful direct marketing methods may just transform your firm and help you become a successful small business overnight.
Email marketing to your patron base has the potential to drive repeat sales, referrals and increase the lifetime value of your client. It is very affordable. However just because it’s inexpensive doesn’t mean its that easy. You see I constantly see many small businesses making the same mistakes because they don’t follow or include any successful direct marketing methods.
Here 4 highly successful direct marketing methods that will help you generate further responses from your list. You will be flabbergastered by the outcome:
1. People always seem compelled to respond to your ad coupon when there is a free prize or gift being given away. On the whole folks get excited when they see or hear the word free, particularly when it is for something they have on their radar. Which is why it is such a persuasive word to include in your copy to your reader. Get some kilometers out of your free gift by not giving it away immediately.
2. Strike a chord with your reader of the problems they may be experiencing. By offering them a viable answer to their problem you set yourself as the expert thus you turn into part of the key to their quandary. By asking questions they can only answer either yes or no.
3. A before and after story always gets attention. Folks find it irresistible to examine an excellent success yarn and if your ad copy is compelling enough your reader will actually observe themselves in the narrative. Using photographs so as to highlight the before and after when the obstacle was resolved after a customer uses your product or service is enormously effective.
4. Make a list of all the celebs and famous people who actually benefited from the use of your products and services. Include their names to add credibility and a touch of pizzaz to your ad copy. If you have photographs or a personal testimonial your response with be catapulted into orbit.
The next time you sit to create your direct marketing campaign be sure to incorporate one or more of the highly successful direct marketing methods and watch as your marketing campaign generates many leads and increased sales so you have a successful small business.