When one thinks of publicity marketing, three cliches typically come to mind, television interviews, radio interviews and newspaper write-ups. The fact of the matter is, in the past two years an entirely new genre of publicity has come into existence, that method being, online publicity marketing.
TV and radio publicity for marketing or public awareness is dead. Online video, blogging, social bookmarking, online article marketing and pod-casting will blast your branding message to millions in hours, not months like TV and radio. While many SEO and marketing gurus claim the ability to deliver mass results via this new online process, few understand it enough to deliver the results that an optimized campaign can potentially deliver.
To take full advantage of online publicity marketing a company must diversify using the various genres of online publicity schemes. For example if one solely depends on video marketing to raise awareness you’ll lose the ability to bounce attract the true target audience by placing your brand in clear view of their investigating efforts on other medias such as blogs, online press releases and article directories, ezines, social book marketing, social news all brought together with solid RSS aggregators and ping solutions.
A company, author, politician or any entity wishing to obtain maximum results from the powerful online publicity possibilities must use a strategic combination of online marketing strategies to blast your message to the masses. Do this properly and it will transform your business overnight, guaranteed. Brand yourself on the hearts and minds of the public and they’ll come to you when they’re ready to buy.